Your marketing needs to be diversified and strategic.

No other time in advertising, has there been so many vehicles to promote a business. The digital world is on fire and is a great way to reach a broad audience or a specific person.

Whether you create a flyer or a print or online ad, it must be well written and the design needs to be an attention grabber.

Let's explore all three avenues.

​

Some people think print ads, and flyers are passé...well not so fast.

 

Here are some reasons to consider printed flyers:

• Low cost.

No paying for advertising space and cost per piece is minimal.

• Not much effort.

Handout out flyers local businesses, places of worship, restaurants and cafés, grocery stores, schools etc.

• Tangible.

People still like to hold something in their hands and will most likely scan the information, put it away, leave it on a table or

pin it up on their fridge.

​

Here are some reasons to consider print ads:

• Bigger impact on viewer.

Viewer looks at print ads longer than online ads. Online ads are quickly deleted.

• Demographics.

Businesses can be selective where and when they want their ad placed. Targeting specific populations, income levels, and geographic areas and create a healthier bottom line.

• Direct Mail.

Offers the greatest acquisition of customers than any other marketing vehicle.

• Trustable.

While many internet ads are safe, there are many scammers and computer hackers trying to get your money or lock up your computer for ransom.

• People not on the internet.

Believe it or not, there are still people not on the internet of all ages.

 

Here are some reasons to consider online ads:

• Posting ads on websites. They receive heavy traffic is one way to get the word out about your business.

• Social networking sites.

Sites such as Facebook or MySpace have advertising programs with ads tailored to a particular demographic. These ads show up only next to profiles that meet the specifications of your product's target market.

• Google AdWords

They offer a service to post online ads.

​

​